Hopworks
Hopworks uses beer as a force for good.
About
Designer & Brand Manager
2019 - 2021Hopworks is an OG brewery based in SE Portland looking to stand out in the current crowded market. With a focus on local and sustainable brewing, their beers aren’t only delicious, they work to protect the planet. During my time at Hopworks, I:
- Led all marketing efforts, working directly with leadership
- Designed all brand SKUs, contracting and guiding illustrators where necessary
- Oversaw the company's rebrand and implemented updates across all channels
Photography & Video
Founded in 2008, Hopworks started small. By 2020, they’d expanded to three locations, including a pub in Portland International Airport, and 10+ territories. By 2023, they underwent a massive rebrand.
For Hopworks, visual solutions were all about conveying the brand: light, bright, eco-conscious, but silly. They think of themselves as down-to-earth eco freaks – and that’s exactly what I helped them convey.
Design
True to their punk rock, cycling persona, design for Hopworks is big and in your face. Using bright colors, inspired by their German roots, and a visual language developed from bikes and the planet, I helped them tell their story across every medium.
2023 Rebrand
With the groundwork laid by Lincoln Design Co, I worked one-on-one with Hopworks’ founder to finesse the final look and feel of their new branding with logo iteration, label templating, building signage, packaging, and more.
Impact
By the numbers
- +25% ARR 2020 - 2022
- -32% yearly design costs
- 24+ brands launched yearly
Achievements
- Led Marketing team through COVID
- Fostered multiple brand partnerships
- Managed team and vendors