Resume — Matthew Sutherland

Built and maintain an internal brand-design tool that generates brand-compliant product visuals in under 60 seconds from a Figma source library, with editable Figma handoff. In use within Miro’s corporate marketing team, with broader rollout in development.

Storyboarded and animated the Canvas26 hero sequence, the primary visual on Miro’s homepage, to communicate its expansion into AI-enabled collaboration; partnered with developers to optimize playback and placement.

Joined Miro through its April 2026 acquisition of Reforge; continue providing design and AI support to Reforge as part of my Miro role.

Independently built and deployed an internal tool for E2E course production that generates an estimated 80% of course visuals in approximately 15 minutes, with bespoke visuals completed by designers. Integrates voiceover, video assembly, and editable Premiere and Figma handoffs.

Implemented and adapted an agency-created rebrand for Reforge, launching the new web presence within a two-week sprint.

Partnered with executive stakeholders and Product on the Reforge Build launch narrative; wrote the video script, designed and animated product visuals, and coordinated assets and feedback across teams.

Designed visuals on rapid timelines for eLearning courses aimed at tech professionals. Conducted UXR to identify opportunities to improve NPS and the learning experience. Courses included AI Strategy, AI Transformation, Brand Marketing, and Martech.

Historically managed an average of 5–7 concurrent client design projects, focused on product and brand design.

Clients include ezCater, QuotaPath, Reforge, FishmanAF, Hopworks, and more.

Managed the internal marketing team and external vendors, reported to the founder/CEO, and reduced annual design costs by 32%.

Designed digital (paid, web, social, UI/UX) and print (OOH, events, direct mail, environmental) marketing assets for the brewery’s 24+ packaging SKUs and 3 pubs.

Continued supporting Hopworks as a freelance designer through MSPNW after in-house tenure, including work on the 2023 rebrand.

Directed end-to-end video and design projects, managed and coached 3 direct reports, participated in hiring interviews, and owned project budgets and creative approval.

Led creative for 5 new clients whose initial projects grew into ongoing relationships, generating $500K in recurring business over subsequent years.

Led and executed the move to in-house video production, reducing production costs by 25% and creating training videos for 1,000+ employees.

Produced video and design assets for four annual restaurant/CPG campaigns, supporting marketing during 50% growth in retail locations and CAVA’s first national CPG placement in Whole Foods.

Led company's first rebrand, and designed marketing, website, and brand materials, which contributed to a 10% increase in sales the new brand's first year.

Edited high-leverage videos for dozens of regional, national, and international organizations.

Designed visuals for paid/organic social, display, and email ads across 5 platforms resulting in a 10% average conversion rate.

Orchestrated and implemented social marketing campaigns across organic and paid channels.